Managing social media for your small business can feel like a full-time job. But with the right tools, it doesn’t have to be!
If you're looking for a smarter way to plan, schedule, and manage content across your platforms, Zoho Social is one of the best options out there, especially if you're already using the Zoho suite.
At TechnoMap, we use Zoho Social to support both our own marketing and the marketing workflows we help our clients build. Here are three features that make it one of our favorite tools for small business content planning and social media management.
Watch Jozette Demonstrate These Zoho Social Features
1. Schedule Posts Ahead of Time with a Visual Calendar
The core feature every business needs is the ability to schedule social media posts in advance, and Zoho Social handles that effortlessly.
- Pick your platforms, write your content, choose the publish date, and Zoho will automatically post it when the time comes
- Use the calendar view to see all upcoming posts in one place
- Drag and drop scheduled posts to adjust your plan without the hassle
This is especially helpful for teams working on content calendars, seasonal campaigns, or regular video content. You can build out your plan once a week (or once a month), then let Zoho Social take care of the rest.
2. Collaborate and Approve Posts Before They Go Live
If your team needs a content review process, Zoho Social's post approval system is a game-changer.
- Set posts to require approval before publishing
- Collaborate directly in the tool with comments and feedback
- If someone edits an approved post, Zoho can alert the team for re-approval
This is ideal for businesses that have multiple people involved in content creation, or want a manager or marketing lead to review everything before it goes out. It’s a simple way to keep your messaging clean and consistent, even with a small team.
3. Manage Your Social Media from the Mobile App
ne of the best things about Zoho Social is the mobile app. It gives you full access to your social calendar, even when you’re on the go.
- Post updates in real time
- Schedule content from your phone
- See upcoming posts at a glance
- Track reactions, likes, and engagement metrics without logging into each platform
If you're traveling, managing a busy schedule, or just want to stay responsive to your audience, the app makes social media much more manageable.
Bottom Line
If you're looking for a reliable, easy-to-use tool for scheduling social content, getting feedback, and tracking performance across platforms, Zoho Social is a smart choice. Especially for growing teams who want a streamlined workflow.
At TechnoMap, we help businesses build systems that make marketing easier to manage and easier to scale. From CRM to social to automation, we make sure your tech stack works together.
Want help setting up Zoho Social or integrating it into your content planning workflow? Reach out to our team. We’d love to help you get your time (and your marketing) back.
