Still Planning Events in Spreadsheets? Meet Zoho Backstage
We’ve all been there—planning an event with a mix of spreadsheets, forms, email threads, and random Google Docs. It’s chaotic. It’s messy. And it’s totally avoidable.
Whether you’re organizing a training workshop, an industry summit, or a VIP customer event, Zoho Backstage can take you from “Where’s that registration link?” to “Wow, that was smooth.” It’s like having a personal event planner who actually shows up—and remembers everything.
Watch To Learn How Zoho Backstage Can Fit Into Your Business
What Is Zoho Backstage?
Zoho Backstage is a full event management platform designed for small businesses, educators, marketers, and growing teams. You can manage:
- Branded event websites
- Registration and ticketing
- Agendas and session planning
- Speaker profiles and schedules
- Attendee engagement
- Feedback collection
- ...and more
Whether your event is in-person, virtual, or a mix of both—Backstage handles it all in one place.
How It Compares to the Competition
If you’ve looked into Eventbrite, Whova, Hopin, or Cvent, you know how quickly the costs and tech stack can spiral. Zoho Backstage keeps things centralized and affordable—especially if you’re already using other Zoho apps like CRM or Campaigns.
No more duct-taping together platforms or wondering how to sync your attendee list to your email tool. Backstage does that automatically.
Real Use Cases
Let me give you some quick examples from real businesses I’ve worked with:
- Client #1: Industry Summit
We branded the entire event site, sold tickets online, scheduled speakers across three tracks, and managed sponsors—all from inside Backstage. Bonus: we tracked live feedback for each session. - Client #2: Employee Training
Hosted an internal multi-day event for professional development. Used Backstage to handle registration, session attendance, and post-event surveys.
You can run breakout sessions, stream content, send push notifications, and keep everything on-brand from start to finish.
Powerful Integrations
Zoho Backstage doesn’t work alone. It connects seamlessly with:
- Zoho CRM – Sync attendee data and track event-based leads
- Zoho Campaigns – Send pre- and post-event email blasts
- Zoho Meeting – Host webinars or virtual sessions
- Zoho Survey – Collect feedback and satisfaction scores
This means you can promote, host, follow up, and analyze—all inside your Zoho ecosystem.
Who Should Use Zoho Backstage?
Backstage is a game-changer for:
- Coaches and consultants running live workshops
- Small businesses hosting customer appreciation events
- Nonprofits organizing fundraisers
- Internal teams planning training or company offsites
- Marketing teams running summits or multi-session webinars
If your events need structure, branding, registration, and data tracking—this tool is for you.
Who Might Skip It?
If your idea of an event is a last-minute Zoom link and some casual vibes, Backstage might be overkill for now. But trust me—bookmark this for when you’re ready to go pro.
Want a Peek Behind the Curtain?
Schedule a Call to see if Zoho Backstage is right for you.
Your next event doesn’t have to be chaotic. With the right tools, it can be smooth, scalable, and maybe even… fun.
