QuickML in Zoho CRM: Predict the Future of Your Deals
What if your CRM could predict the future?
Like, “This deal’s a slam dunk,” or “This lead is a no from me, dawg.”
Well—it kind of can. Zoho CRM’s QuickML feature gives you machine learning insights without needing a PhD in data science (or even knowing how to spell "algorithm").
Let’s break it down.
Watch To Learn About QuickML in Zoho CRM
What Is QuickML?
QuickML is Zoho CRM’s built-in machine learning tool that lets you generate custom predictive models—no code, no fuss.
You just tell it what you want to predict (e.g., “Will this deal close?”), and it digs through your existing CRM records to find patterns.
How It Works (Without Melting Your Brain)
- Pick your module
Start with something like Deals or Leads. - Choose a prediction goal
Maybe you want to predict Status (Closed Won vs. Closed Lost), or maybe it’s expected revenue or conversion likelihood. - Let QuickML analyze
It runs through your historical records and creates a model based on patterns—deal size, source, time in stage, assigned rep, etc. - See predictions in your pipeline
A new field appears on each record with a score or label. You can now sort and prioritize deals based on how likely they are to close.
Real Use Case
One of my clients used QuickML to:
- Identify which deal sources had the highest win rate
- Prioritize older deals that still had a high close probability
- Flag low-probability deals for cleanup or re-engagement
They used it to shift sales focus—and it paid off within a month.
A Word of Caution
As powerful as this tool is, your predictions are only as good as your data.
- If your CRM is messy
- If your pipeline stages are unclear
- If you just don’t have enough records yet
QuickML might spit out “meh” predictions. Use it as a smart guide—not a magic 8-ball.
Final Thoughts
QuickML is one of the most underrated features in Zoho CRM.
It takes your real-world data and turns it into actionable insight. You don’t need to be a data scientist. You just need to know your goals.
Start small, test your model, and let your CRM do a little more thinking for you.
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