If you’ve ever felt like your marketing efforts were living in separate apps with no connection to each other—or your sales team—Zoho Marketing Automation (ZMA) might just be your new favorite tool.
Zoho Marketing Automation brings all your multichannel marketing activities under one roof. That means fewer manual tasks, more organized campaigns, and better results.
Watch to Learn More About Zoho Marketing Automation
What is Zoho Marketing Automation?
ZMA is a powerful marketing suite built for businesses that want to attract, nurture, and convert leads across multiple platforms. Think of it as the brain behind your website, email, social media, and SMS marketing efforts.
While tools like Marketo or GoHighLevel offer similar features, ZMA stands out if you're already using other Zoho tools—especially Zoho CRM.
What Can You Do with Zoho Marketing Automation?
1. Attract and Convert
- Track Website Behavior: Use web analytics to monitor how people interact with your website. Then, use that data to trigger automations.
- Landing Pages: Build custom landing pages for promotions, events, or lead magnets—no extra software required.
2. Nurture with Multichannel Automation
- Journeys: Create automated workflows across channels like email, SMS, social, WhatsApp, and even your website.
- Campaigns: Send one-time blasts or recurring newsletters—plus follow-up messages based on behavior.
3. Score and Segment Leads
- ZMA tracks all interactions a contact has with your business and builds an engagement timeline.
- Assign scores based on those actions so your sales team can prioritize outreach.
4. Assign Leads Automatically
- When leads hit a certain score or complete a journey, ZMA can push them to your Zoho CRM and assign them to the right salesperson.
5. Analyze ROI
- ZMA allows you to track which campaigns actually drive conversions. No more guessing what’s working.
Integrations
ZMA integrates with a range of Zoho tools, including:
- Zoho CRM
- Forms
- Backstage
- Survey
- Creator
- Commerce
- Meeting
- Invoice
- WorkDrive
- Books
- Analytics
This makes it incredibly powerful if you're using Zoho One—everything just clicks together.
Who is Zoho Marketing Automation For?
ZMA is ideal for businesses with more than a basic marketing setup. If you’re sending newsletters, managing website traffic, or trying to create smart lead nurturing flows, it’s a perfect fit.
If all you need is to send a simple monthly email, stick with Zoho Campaigns. But if you're ready to go deeper, ZMA gives you the tools to level up.
Important note for Zoho One users: You can only use one: Zoho Campaigns OR Zoho Marketing Automation. So choose based on your marketing strategy and complexity.
Need help figuring out which tool is right for you—or how to actually use it?
That’s what I’m here for. Let’s set up your small business marketing tech the smart way.
Follow along for more Zoho tips, or schedule a call if you want help setting up your system!
