If you're sending emails from Zoho CRM and haven't looked at your Email Credibility Report, this is your sign to go check it today.
Most users don’t realize Zoho tracks the credibility of your email activity — and that score could make or break your ability to keep sending emails through the CRM.
Here’s what the Email Credibility Report is, why it matters, and how to fix it if you’re running into issues.
Watch Jozette Demonstrate The Zoho CRM Email Credibility Report
What Is the Email Credibility Report?
The Email Credibility Report is a tool inside Zoho CRM that measures the health of your email sending activity.
It gives you a score between 1 and 100, and the goal is to stay above 100 to avoid email deliverability issues.
Yes, you read that right — you want to be over 100. It’s a cumulative score that can go above the base.
Why This Report Exists
Zoho hosts email traffic from all of its users — and many of us are sending from the same mail servers.
That means your email credibility isn't just about what you send — it's affected by what others on the same server are doing.
If someone else is sending spam, it could affect your deliverability too.
To protect all users, Zoho monitors server reputation. And if your individual email credibility drops, they can pause or restrict your sending.
What Affects Your Score?
Inside the Email Credibility Report, you'll see:
- Spam complaints
- Bounce rates
- Engagement metrics (open/click rates)
Each of these elements contributes to your score.
You’ll also get a list of recommended actions to improve your credibility.
Why You Should Be Checking This Report
- If your emails are going to spam
- If you’ve had issues with email delivery delays
- If you're preparing a big email campaign and want to make sure your credibility is high
This report tells you where things stand — and how to fix problems before they impact your deliverability.
What About Bounce Rates?
The report includes a bounce breakdown, where you can:
- See which emails have bounced
- Review your bounce rate over time
- Identify trends or problem lists
- Remove or flag bounced contacts to prevent future sends
Some of our clients at TechnoMap delete bounced contacts entirely or use a custom checkbox to exclude them from bulk emails moving forward.
How to Improve Your Email Credibility
- Follow Zoho’s recommended actions inside the report
- Eliminate bounced emails from your lists
- Avoid sending to old, purchased, or low-quality email addresses
- Keep your CRM clean and well-segmented
- Send only to contacts who actually expect to hear from you
If you're using workflows or email templates to send at scale, it's critical to maintain your sending reputation.
Bottom Line
Zoho CRM gives you all the tools to stay on top of your email health — but if you’re not checking the Email Credibility Report, you’re flying blind.
Want help interpreting the report or cleaning up your bounce list?
At TechnoMap, we help businesses get the most out of Zoho CRM — and keep your emails out of the spam folder.
