If you’re a small business owner just dipping your toes into email or SMS marketing, Zoho Campaigns is a simple, powerful place to start.
It’s Zoho’s dedicated platform for sending email and SMS campaigns—think newsletters, event promos, new product updates, and simple drip journeys. Whether you’re transitioning from Mailchimp or starting from scratch, Zoho Campaigns helps you keep communication organized and on-brand.
Watch Zoho Campaigns Explained: Tools, Tips, and Benefits
What is Zoho Campaigns?
Zoho Campaigns is an email and SMS marketing tool that makes it easy to send one-off campaigns, nurture new subscribers, and track performance over time. It’s comparable to tools like Mailchimp or Constant Contact, but with deeper integration if you're already using Zoho products like CRM, Forms, or WorkDrive.
What You Can Do with Zoho Campaigns
1. Send Email & SMS Blasts
Great for newsletters, announcements, or flash sales.
- Build Lists and Segments to target the right audience
- Use drag-and-drop editors to design beautiful emails
- Personalize using dynamic content and merge tags
2. Automate with Drip Campaigns
Welcome new subscribers, follow up after an event, or nurture leads with timed sequences.
- Send emails based on behavior (opened, clicked, didn’t open)
- Remove users from the flow automatically if they convert or respond
3. Track Your Results
Understand what’s working and what’s not with built-in reporting.
- See open rates, clicks, bounce rates, replies, and conversions
- Dig into audience behavior by device, browser, location, and more
4. Ecommerce Module
If you use Zoho Commerce, there’s a dedicated area to manage store-related campaigns—think abandoned cart emails, product updates, or promotions.
Zoho Campaigns Integrations
Zoho Campaigns connects with many other apps in the Zoho ecosystem:
- CRM
- Bigin
- Commerce
- Survey
- Forms
- Backstage
- Meeting
- WorkDrive
- Analytics
- Desk
- Recruit
- Creator
- Invoice
- Books
- Flow (for workflow automations)
This makes it easy to connect your contacts, events, or even sales data into your marketing workflows.
Who Should Use Zoho Campaigns?
If your marketing setup is relatively straightforward—like sending monthly newsletters, occasional promotions, or basic onboarding drips—Zoho Campaigns is the right fit.
It’s easy to set up, budget-friendly, and connects seamlessly with other Zoho apps. No marketing degree required.
When to Upgrade to Zoho Marketing Automation
If you’re ready for advanced lead scoring, cross-channel campaigns (like WhatsApp or website tracking), or sophisticated behavior-based journeys—Zoho Marketing Automation (ZMA) is the better choice.
Important for Zoho One users: You can only activate one: Zoho Campaigns OR Zoho Marketing Automation. Choose based on your current (and future) marketing needs.
Not sure which one fits your business best?
That’s where we come in. At TechnoMap, we help small businesses set up tools that actually work for them, without overwhelming you.
Follow along for more Zoho tips, or reach out if you want help picking and setting up the right marketing platform.
