Zoho One Marketing Apps: Everything You Need to Attract, Engage, and Convert Customers

06.24.25 08:58 AM

Most people don’t think of Zoho as a marketing powerhouse, but if you have Zoho One, you already have access to a full stack of marketing tools.

This includes everything from email and SMS marketing to ecommerce management, event hosting, and even affiliate and loyalty programs. It’s an impressive suite and in many cases, it can replace tools you’re already paying extra for.

Let’s break down what’s included in the Marketing category of Zoho One and how you can use each app to connect with your audience and grow your business.

Watch a Breakdown of Zoho One Marketing Apps

Zoho One Marketing Apps: What’s Included

1. Zoho Sites
Build and manage your business website without needing a developer.

  • Drag-and-drop website builder
  • Responsive design
  • SEO optimization features
  • Integrated with Forms, CRM, SalesIQ, and more

Great for small businesses that want control without the tech headache.


2. Zoho Forms
Create forms for:

  • Lead capture
  • Surveys
  • Onboarding
  • Internal use

You can push form submissions directly into CRM, Campaigns, or WorkDrive, and trigger workflows immediately.


3. Zoho SalesIQ
Add live chat and chatbots to your website.

  • Customize bots by page or intent
  • Let agents take over when needed
  • Track visitor journeys and behavior
  • Integrate with CRM and Desk

It’s useful for both sales and customer support.


4. Zoho PageSense
Turn your website into a conversion machine.

  • Run A/B tests
  • Set up heatmaps
  • Track user sessions
  • Analyze click-through behavior

If you want to improve your website’s performance, this is the tool to start with.


5. Zoho Campaigns
Your go-to for email and SMS marketing.

  • Create newsletters, promos, and announcements
  • Build automations and journeys
  • Segment audiences and personalize messages
  • Track opens, clicks, and conversions

It integrates with CRM, Forms, Survey, and more.


6. Zoho Publish
Manage your business listings and online presence across directories.

  • Update your Google listing
  • Monitor and respond to reviews
  • Track how your business appears online
  • Centralize your local SEO data

A must-have for local businesses or anyone working on discoverability.


7. Zoho Thrive
Drive growth through affiliate and loyalty programs.

  • Reward customers for purchases
  • Set up tiers and points systems
  • Pay affiliates for referrals
  • Track performance and automate payouts

Perfect for ecommerce or community-driven brands.


8. Zoho Marketing Automation
This is Zoho’s high-end marketing hub, designed for multichannel campaigns.

  • Build complete journeys across email, SMS, and more
  • Personalize messaging using CRM data
  • Score leads based on behavior
  • Automate segmentation and follow-ups

If you're ready to scale your marketing, this tool handles the big-picture strategy.


9. Zoho Commerce
Run your online store from setup to fulfillment.

  • Build a storefront
  • Manage inventory
  • Handle payments and shipping
  • Connect directly to CRM, Inventory, Campaigns, and more

Great for businesses that sell products and want a streamlined, Zoho-native option.


10. Zoho Survey
Go beyond forms and collect detailed customer feedback.

  • Create NPS or CSAT surveys
  • Run market research
  • Customize branding and logic flows
  • Push data into CRM or Campaigns

Also useful for internal assessments and onboarding feedback.


11. Zoho Backstage
Host and manage virtual, hybrid, or in-person events.

  • Create event pages and agendas
  • Manage speakers, sponsors, and attendees
  • Offer mobile access to event details
  • Connect with CRM for follow-up

If you’re planning a workshop, webinar, or conference, Backstage takes care of the details.


12. Zoho Social
Your full-featured social media management platform.

  • Schedule and publish posts
  • Monitor engagement
  • Create approval workflows
  • Analyze performance and growth

It integrates with CRM and Campaigns, so your marketing stays coordinated.

Why It Matters

Most businesses use a scattered mix of platforms to handle:
  • Email marketing
  • Social scheduling
  • Surveys
  • Website testing
  • Affiliate programs
  • Events
  • Ecommerce

Zoho gives you all of that under one roof — and if you already have Zoho One, you’re paying for it.

Whether you’re just starting with marketing automation or ready to build full campaigns across multiple channels, these tools can grow with you.

Bottom Line

The marketing tools in Zoho One cover every stage of the funnel — from awareness to retention.

And when used together, they give you a full view of your customer and more ways to engage with them.

At TechnoMap, we help businesses make the most of these tools by building systems that work together — so your marketing runs smarter, not harder.

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Jozette writes about making Zoho work smarter for businesses—think CRM tips, project fixes, and clever ways to simplify your systems. She’s here to cut the tech-speak and give you clear, practical advice your team will actually use, and enjoy reading.