Zoho Survey: Smart Surveys for Small Business Feedback, Research, and More

08.20.25 03:05 PM

If you’ve ever needed to collect feedback from clients, do a quick poll, or gather insights to improve your business—Zoho Survey has your back.

It’s Zoho’s answer to tools like SurveyMonkey or Typeform, but with tighter integration to the rest of your business systems (especially if you’re using Zoho One).

Watch to Learn About Zoho Survey

What Is Zoho Survey?

Zoho Survey is an online survey builder that gives you all the tools you need to:
  • Create beautiful, functional surveys
  • Send them to your audience through multiple channels
  • Collect, review, and act on the data in real time

The best part? It’s designed with both flexibility and simplicity in mind—perfect for small business owners who want something powerful but not overwhelming.

What Makes Zoho Survey Great

Here’s what I personally love about Zoho Survey, especially compared to more basic form tools:


Over 30 Question Types

You’ll find all the expected form fields (text, dropdowns, checkboxes), plus survey-specific elements like:
  • Star ratings
  • Likert scales
  • NPS (Net Promoter Score)
  • Sliders
  • Matrix tables


Drag-and-Drop Builder

It’s super easy to create and arrange your questions. You can also:
  • Add logic to show or skip questions based on answers
  • Set required fields
  • Customize the layout and branding


Multiple Distribution Options

You can share your surveys via:
  • Direct link
  • Email
  • Embedded on a website
  • QR code
  • Social media

Perfect if you want to get feedback wherever your customers are.


Built-In Reports and Follow-Up

  • Get real-time results in charts and tables
  • Export results or connect to Zoho Analytics for deeper analysis
  • Automatically send follow-up emails after someone completes the survey


Multilingual Capabilities

Want to serve a diverse customer base? Zoho Survey can translate your entire survey into multiple languages for you.


Security and Control

If you need privacy or quality control, you can:
  • Password-protect surveys
  • Prevent duplicate responses
  • Add CAPTCHA
  • Set expiration dates

Zoho Integrations

You can connect Zoho Survey to:
  • Zoho CRM – push responses directly into records or trigger follow-ups
  • Zoho Campaigns – send survey invites to your email list
  • Zoho Analytics – dig deeper into survey trends
  • Zoho Flow – automate what happens when a survey is completed
  • Other Zoho apps like Sheet, SalesIQ, Recruit, Commerce

Zoho Survey vs Zoho Forms

Both are great—just for different situations:
  • Use Zoho Forms for simple, single-page forms (contact us, intake, lead gen)
  • Use Zoho Survey for multi-page, logic-based, data-heavy questionnaires (customer satisfaction, research, feedback)

Who Should Use It?

Anyone who wants to gather insights to run their business better. A few real-world examples I’ve helped clients with:
  • Client satisfaction surveys after projects
  • Event feedback forms for webinars or in-person workshops
  • Internal team check-ins for remote teams
  • Product feedback surveys for ecommerce shops
  • Lead qualification questionnaires linked to Zoho CRM

Bottom Line

If you’ve got a question to ask your audience—or just want to build better experiences based on real feedback—Zoho Survey is one of those underrated Zoho apps that punches way above its weight.

Want help setting it up? Or deciding when to use Zoho Survey vs Zoho Forms? Reach out and I’ll help you sort it out. Or follow TechnoMap for more no-stress tech setup tips.

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Jozette writes about making Zoho work smarter for businesses—think CRM tips, project fixes, and clever ways to simplify your systems. She’s here to cut the tech-speak and give you clear, practical advice your team will actually use, and enjoy reading.