If Your Website Is Not Capturing Emails, You Are Losing Leads
Having a website is a great first step, but if visitors leave without giving you a way to stay in touch, those leads are gone.
Zoho Marketing Automation includes Engagement Pop Ups that let you capture email addresses directly from your website. There is no coding required and no need for additional tools, making this one of the easiest systems a new business can set up.
Watch how to use Zoho Marketing Automation engagement pop ups
What Engagement Pop Ups Are in Zoho Marketing Automation
Engagement Pop Ups are on-site pop ups that appear based on visitor behavior.
They allow you to collect contact information, usually an email address, and automatically add those contacts to Zoho Marketing Automation. From there, you can trigger follow-ups, welcome emails, or other automation.
Instead of passively hoping visitors come back, you actively turn traffic into leads.
Step 1: Create a Contact List
Before building the pop up, create a contact list in Zoho Marketing Automation.
This list will store the subscribers collected from your website. A simple name like Website Subscribers works well and keeps things organized as your marketing grows.
Step 2: Create the Engagement Pop Up
Next, navigate to Engagement and select Pop Ups, then click Create Pop Up.
Choose a template and customize the text, colors, and layout to match your website. For basic email capture, you only need one field: the email address. Keeping the form simple increases conversions.
Step 3: Set Smart Display Rules
Now decide when the pop up should appear.
Common options include showing it after a visitor has been on the page for a certain amount of time, after they scroll, or when exit intent is detected. These rules help the pop up feel helpful instead of intrusive.
The goal is to capture attention without disrupting the experience.
Step 4: Connect the Pop Up to Automation
Once the pop up is designed, connect it to the contact list you created earlier.
From there, you can add a simple automation such as sending a welcome email, delivering a free resource, or starting a nurture sequence. This turns a basic pop up into a complete lead capture system.
Step 5: Publish It to Your Website
Finally, publish the pop up and ensure the Zoho Marketing Automation tracking code is installed on your website.
Once live, your site will automatically start collecting email addresses and adding them to your system without any manual work.
Why This Is a Must Have for New Businesses
For new business owners, building an email list early is one of the smartest moves you can make.
Engagement Pop Ups provide a low effort, high impact way to turn website visitors into long term contacts you can nurture over time.
Want Help Building This the Right Way
If you are a new business owner, this is one of the first systems worth setting up.
If you want help building this flow or turning website subscribers into customers, book a call using the link in our bio. You can also follow us or subscribe to our weekly newsletter for more beginner friendly Zoho setups and practical marketing tips.
